Why Do Your Employees Choose to Work for You?
The answer to this question may be the key to retaining your best employees.
By David Cox, SHRM-SCP | January 16, 2018
I’ve heard many employers’ express concerns about whether they can retain their best people. They’re concerned about the high cost of frequent employee turnover, but they’re also concerned about retaining the skilled, productive employees who are currently essential to business operations.
Obviously, these employment issues have one thing in common – You, the employer. Have you ever stopped to consider why anyone would choose to stay and work for you? Perhaps it’s something you’ve never considered, but seriously, stop and think about it for a minute. Why do your employees choose to work for you?
People choose to work for a company for many reasons. Maybe the work is challenging and rewarding, or the pay and benefits are too good to pass up. It might be that the company has an excellent reputation, or it could be that a long-time friend works there, or that the office is only 10-15 minutes away from their home.
Regardless of why people go to work for a company, research says employees stay because of their employer. So, the question is reasonable: Why do your employees choose to work for you?
Knowing the answer to this simple question can provide a lot of insight into who you are as an employer and how to retain your best employees.
A few months ago, I read an article on this topic by Dan Oswald of The Oswald Letter: Insights for Business and Leadership. He suggests that the best employers share the following qualities: a passion for their work, a commitment to success, and loyalty to others. I couldn’t agree more.
Some of the finest employers I’ve known love their work. They enjoy getting up each day and coming to work ready for the next challenge. They live the adage: “Find something you love to do, and you’ll never work a day in your life.” When employees work for an employer who loves his/her job, that attitude can become contagious.
These employers are also committed to success. When people work for an employer who genuinely wants to succeed, employees want to become a part of that success. Employees want to contribute to what the team is trying to achieve. They don’t ever want to be the reason that a project or assignment fails.
These outstanding employers are loyal to the company, loyal to the vision of what they’re striving to achieve, and loyal to the employees with whom they work. The employer’s loyalty is most often rewarded with employees who are loyal to them. Typically, these employees are willing to go the extra mile because they want to help their employer achieve successful outcomes, knowing that their employer will “have their back.”
You may have noticed that I didn’t include the word charismatic as a quality among successful employers. Nor did I include an ability to motivate or inspire the people who work for them. The employers I’ve described motivate others — not by their words, but by their actions.
You see, it’s what these employers do, not what they say, that motivates others to follow them. And it’s their passion, commitment, and loyalty that sets them apart and inspires others to want to work for them.
Up next: The Demise of Courtesy at Work
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